Our mission is:

"To increase the incidence and duration of breastfeeding, for the promotion of better health in Singapore".

Our objectives:

• Increase the general public's awareness of the advantages of breastfeeding through all possible channels and media.



• Provide accurate information about breastfeeding to expectant parents by publishing our breastfeeding book "Practical Hints on Breastfeeding".


• Offer medical personnel assistance with information and techniques as may enable them to support breastfeeding mothers more effectively.



• Provide counseling and support to individual mothers who are breastfeeding or planning to Breastfeed their babies.