BMSG(S) is the only organization in Singapore that promotes, supports and protects breastfeeding by mothers to mothers. Our mission is to increase the incidence and duration of breastfeeding, for the promotion of better health in Singapore. BMSG(S) is a registered charity and a member of the Health Endowment Fund*.

To promote breastfeeding

By raising awareness of the benefits of breastfeeding to both mother and child

•  through events such as the annual World Breastfeeding Week
•  through media 
• through in-house publications such as the quarterly Keeping Abreast newsletter, a book on “Practical Hints” for breastfeeding, breastfeeding booklets for general public and car decals 

To support breastfeeding

By offering support and timely information to new mothers and mothers-to-be

• through helpline phone and email counselling
• through in-house library of resource materials and books
• through sale of products such as breast pumps, nursing clothes and other essential accessories
• through regular support gatherings

To protect breastfeeding

By providing accurate information and protecting against unethical practices in the infant health industry


• through workshops and talks
• through working closely with SIFECS (Sale of Infant Food Ethics Committee Singapore) which reports on violations of ethics by formula companies

The Consequence of NOT Breastfeeding

• Babies who are not breastfed enjoy less protection from diarrhea, ear and respiratory infections, eczema, influenza and allergies, pre-disposing them to higher risks of getting diabetes, high blood pressure, obesity and cancers as adults.
• Mothers who do not breastfeed may experience more postpartum hemorrhage and face higher risks of pre-menopausal breast, ovarian and uterine cancers.
• Families whose babies are not breastfed will incur higher costs with purchases of formula and frequent visits to the doctors translating to higher expenses and more childcare leave taken.

*Charity Registration: K/91/004. For more information, please check out our society information