Low breastfeeding rates spawn the formation of a breastfeeding support group. Emphasis on mother education and mother-to-mother support.

In the 1970s, breastfeeding in Singapore had fallen to an all-time low. Figures of mothers initiating breastfeeding in 1951 saw 85% of high income mothers and 90% of low income mothers doing so. At three months, 45% of high income mothers and 77% low income mothers were still breastfeeding. By 1971, only 28% of high income mothers, and 51% of low income mothers initiated breastfeeding, and at three months, only 4% of the former, and 5% of the latter were still breastfeeding at all. It was the era of women coming into their own as working women, and working mothers, that sounded such a death knell to breastfeeding.